Having a clear handle on the trends in your market is only part of the mix.
Huge gains from implementing best practices. The company can identify better ways of performing tasks, managing restaurants or hiring new employees and can achieve huge gains by implementing these best practices in its vast network of restaurants.
Market power over suppliers and competitors. The company clearly demonstrates this with The Coca Cola Company. Wide audience reach does not only help the company to target more customers and increase brand awareness, but also to introduce new services, such as home delivery.
No other restaurant brand, except Starbucks, is included in the list of the top 50 most valuable brands. The brand value is closely related to the brand recognition and reputation. Usually, the more valuable a brand is the better it is recognized worldwide.
Brand awareness also helps to introduce new products or sell the current ones faster as the company needs to spend less money on advertising. Interbrand  Few direct competitors have such a valuable and recognizable brand, which strengthens the company.
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Jun 26, · Before releasing a new product, SWOT analysis – strengths, weaknesses, opportunities and threats – is an excellent way to address the four marketing pillars of price, product, promotion and.